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We are looking for an experienced and dynamic Vice President – Operations to lead and drive the end-to-end operations of a fast-growing FMCG business specializing in dry fruits, nuts and snacks. The role will be responsible for building operational excellence across procurement, manufacturing, production planning, quality, warehousing, supply chain, logistics and distribution, while ensuring high standards of quality, efficiency, cost control and customer service. The ideal candidate should have strong experience in FMCG operations, preferably in dry fruits, nuts, snacks or related food categories, with a proven ability to manage large-scale operations and build scalable processes. Key Responsibilities
Key Responsibilities
1. End-to-End Operations Leadership
2. Manufacturing & Production
3. Procurement & Raw Material Management
4. Supply Chain Management
5. Warehousing & Inventory
6. Logistics & Distribution
7. Quality, Food Safety & Compliance
8. Cost & Productivity Improvement
9. Team Leadership
10. Technology & Process Transformation
11. Business Expansion & Strategic Projects
Key Performance Indicators
Candidate Profile
Education
Happilo is looking for an exceptional Chief Business Officer (CBO) to architect and scale a category-defining, omni-channel FMCG growth engine. The CBO will own the complete revenue and business P&L, driving aggressive growth across General Trade, Modern Trade, E-commerce, Quick Commerce, HoReCa, and Alternate Channels, while building a future-ready, data-led, high-performance commercial organization. This is a mission-critical leadership role requiring a blend of strategy, execution, scale, and entrepreneurial agility.
Core Outcomes (What This Role Must Deliver)
• 3-5x revenue scale-up over 3-5 years
• Category leadership in healthy snacking across channels
• Dominant presence in Quick Commerce & E-commerce ecosystems
• Best-in-class distribution depth & efficiency in GT/MT
• Sustainable margin expansion and channel profitability
• Build a world-class commercial organization
Key Responsibilities
1. End-to-End P&L Ownership
• Own full business P&L: Revenue, Gross Margin, Net Contribution
• Drive profitable growth, not just topline expansion
• Build robust forecasting, demand planning, and revenue predictability
2. Omnichannel Growth Leadership
Design and execute channel-specific strategies with clear success metrics:
General Trade (GT)
• Expand numeric & weighted distribution across India
• Build high-performance distributor ecosystem with healthy ROI
• Drive market development in Tier 2/3/rural markets
• Ensure execution excellence at outlet level
Modern Trade (MT)
• Lead national & regional key account partnerships
• Drive category leadership, shelf dominance & assortment optimization
• Own joint business plans (JBPs) and trade investments ROI
E-commerce (Marketplace + D2C)
• Scale Amazon, Flipkart, BigBasket, and other platforms
• Own D2C strategy including retention, subscription, and CRM
• Drive conversion, traffic, and digital shelf share leadership
Quick Commerce (Q-Commerce)
• Build dominant presence across Blinkit, Zepto, Instamart, BB Now
• Optimize SKU mix, fill rates, and hyperlocal inventory strategy
• Drive velocity, discoverability, and platform partnerships
HoReCa & Institutional Business
• Build strong B2B & bulk consumption ecosystem
• Create specialized SKUs for hotels, cafes, restaurants
• Scale long-term institutional partnerships
Alternate Channels
• Corporate gifting, airlines, exports, and emerging formats
• Identify and unlock new consumption occasions and channels
3. Go-To-Market (GTM) Excellence
• Build future-ready GTM strategy across channels
• Ensure flawless execution of launches, promotions, and activations
• Create structured pricing, trade spend, and promotion frameworks
4. Strategic Growth & Expansion
• Identify new categories, adjacencies, and market opportunities
• Drive premiumization and innovation
• Evaluate international expansion opportunities
5. Commercial & Strategic Partnerships
• Own relationships with top retail chains, platforms, and distributors
• Lead high-stakes negotiations and long-term agreements
• Build scalable partnership models
6. Organization Building & Leadership
• Build and lead a national, multi-layered sales & business team
• Strengthen leadership bench and succession pipeline
• Drive a culture of ownership, performance, and accountability
7. Data, Tech & Digital Transformation
• Implement data-driven decision architecture
• Drive adoption of sales automation, CRM, and analytics platforms
• Build strong MIS, dashboards, and insights engine
8. Cross-Functional Influence
• Partner closely with Marketing (brand & demand generation)
• Align with Supply Chain (availability & efficiency)
• Work with Finance (profitability & working capital)
• Influence Product & Innovation roadmap
Key Success Metrics (KPIs)
• Revenue growth (overall + channel-wise)
• Gross margin & contribution improvement
• Market share & category leadership
• Distribution metrics (numeric & weighted)
• E-commerce conversion, ROAS & share of search
• Q-commerce availability, fill rate & velocity
• Trade ROI & working capital efficiency
• Team productivity & cost of sales
Experience
• 15-20+ years in FMCG / Consumer / Food & Beverage
• Proven track record of scaling multi-channel businesses
• Experience managing 1000 Cr+ revenue or hyper-growth scale-ups
• Deep expertise across GT + MT + E-commerce + Q-commerce
Education
• MBA from Tier 1 Institute preferred
• Strong grounding in business strategy and commercial operations
Leadership Traits
• Growth Mindset + Execution Intensity
• Strategic thinker with operator DNA
• Strong commercial and financial acumen
• Exceptional stakeholder and negotiation skills
• High ownership, resilience, and speed
What Makes This Role Exciting
• Opportunity to build India's leading healthy snacking powerhouse
• Shape a future-first omni-channel revenue model
• Direct impact on business scale, valuation, and market leadership
• Work in a high-growth, entrepreneurial environment
First 6-12 Months Success Expectations
• Stabilize and accelerate channel-wise revenue growth
• Build clear channel playbooks and GTM frameworks
• Strengthen Q-commerce and E-commerce dominance
• Improve distribution efficiency and coverage in GT
• Install data systems, KPIs, and performance cadence
• Build a strong leadership team under you
Join a team of passionate people who believe in ownership, responsibility, and positive culture. We're building something special together.
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You run your piece like it's your own business. Decisions sit close to the people doing the work.
To our customers, our farmers and suppliers, and each other. We do what we say and own the outcome.
Festivals, team outings and wins celebrated together. Serious about the work, never about ourselves.
Fill the short form for the role. Takes about two minutes.
Our HR team reviews every application and reaches out if there's a fit.
Conversations with the hiring manager and leadership, plus a case or task for some roles.
Offer, onboarding, and your first Happilo festival celebration.
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